Discover The World Of Michael David Gershenson

Who is Michael David Gershenson?

Michael David Gershenson is a New York-based, American serial entrepreneur, product management executive, and author. He is the founder and CEO of the product-led sales (PLS) enablement platform, ProdPad.

Gershenson is a leading expert in product management and product-led growth. He has over 20 years of experience in the tech industry, having held leadership roles at companies such as Google, Microsoft, and Amazon. He is also a frequent speaker at industry conferences and has written extensively on product management and product-led growth.

In 2014, Gershenson founded ProdPad, a cloud-based product management software designed to help companies build better products. ProdPad has since become one of the leading PLS platforms in the market, with over 1,000 customers worldwide.

Gershenson is a passionate advocate for product-led growth. He believes that companies can achieve greater success by focusing on building products that customers love. He is also a strong believer in the power of data, and he uses ProdPad to help companies track and measure the success of their product-led growth initiatives.

Gershenson is a highly respected figure in the product management community. He is a regular contributor to industry publications and has been featured in major media outlets such as The Wall Street Journal, Forbes, and TechCrunch.

Here is a table with some of Michael David Gershenson's personal details and bio data:

Michael David Gershenson

Michael David Gershenson is a serial entrepreneur, product management executive, and author. He is the founder and CEO of ProdPad, a product-led sales (PLS) enablement platform.

• Product Management
• Product-Led Growth
• Entrepreneurship
• Leadership
• Data-Driven
• Author
• Speaker

These key aspects highlight Michael David Gershenson's expertise and experience in the technology industry. He is a thought leader in product management and product-led growth, and he is passionate about helping companies build better products. He is also a successful entrepreneur and CEO, and he is a regular speaker at industry conferences.

1. Product Management

Product management is the process of planning, developing, and launching a product. It involves a wide range of activities, from market research and product design to pricing and marketing. Product managers are responsible for ensuring that a product meets the needs of its target market and that it is successful in the marketplace.

• Product Vision and Strategy
  

  Product managers develop the product vision and strategy, which defines the product's goals, target market, and competitive landscape. They work with engineering, design, and marketing to ensure that the product is aligned with the company's overall business strategy.

• Product Roadmap
  

  Product managers create and manage the product roadmap, which outlines the product's major milestones and deliverables. They work with engineering and other teams to ensure that the product is developed on time and within budget.

• Customer Research
  

  Product managers conduct customer research to understand the needs of the target market. They use this research to inform product decisions, such as features, pricing, and marketing.

• Product Marketing
  

  Product managers work with marketing to develop and execute product marketing campaigns. They are responsible for generating awareness of the product and driving sales.

Michael David Gershenson is a leading expert in product management. He has over 20 years of experience in the tech industry, having held leadership roles at companies such as Google, Microsoft, and Amazon. He is also the founder and CEO of ProdPad, a cloud-based product management software designed to help companies build better products.

Gershenson is a passionate advocate for product-led growth. He believes that companies can achieve greater success by focusing on building products that customers love. He is also a strong believer in the power of data, and he uses ProdPad to help companies track and measure the success of their product-led growth initiatives.

2. Product-Led Growth

Product-led growth (PLG) is a business strategy that focuses on building products that customers love and that drive growth through self-service adoption and expansion. PLG companies typically have a freemium or free trial model, and they rely on word-of-mouth and viral marketing to acquire new customers.

• Focus on the customer
  

  PLG companies are laser-focused on understanding and meeting the needs of their customers. They use data and customer feedback to inform product development and marketing decisions.

• Build a great product
  

  The product is the most important element of a PLG strategy. It must be well-designed, easy to use, and valuable to customers.

• Make it easy for customers to get started
  

  PLG companies make it easy for customers to try their product with a freemium or free trial model. They also provide excellent customer support to help customers get up and running quickly.

• Use data to track progress and make improvements
  

  PLG companies use data to track key metrics such as customer acquisition cost, customer lifetime value, and monthly recurring revenue. They use this data to identify areas for improvement and to make data-driven decisions.

Michael David Gershenson is a leading expert in product-led growth. He is the founder and CEO of ProdPad, a cloud-based product management software designed to help companies build better products. Gershenson is a passionate advocate for PLG, and he believes that it is the future of software development.

Gershenson has helped many companies implement PLG strategies. He has also written extensively on the topic, including his book, "Product-Led Growth: How to Build a Product That Sells Itself."

3. Entrepreneurship

Michael David Gershenson is a serial entrepreneur who has founded and led several successful businesses. He is the founder and CEO of ProdPad, a product-led sales (PLS) enablement platform. Prior to ProdPad, Gershenson founded and led several other startups, including:

• Groove, a customer service software company
• BigMachines, a sales enablement software company
• InsideSales.com, a sales automation software company

• Building and scaling businesses
  

  Gershenson has a proven track record of building and scaling businesses. He has led his companies through periods of rapid growth and expansion. He is also a strong advocate for entrepreneurship and innovation.

• Product development
  

  Gershenson has a deep understanding of product development and product management. He has led the development of several successful products, including ProdPad, Groove, and BigMachines.

• Customer focus
  

  Gershenson is a customer-focused entrepreneur. He believes that the key to success is to build products that customers love. He is also a strong advocate for customer service and support.

• Thought leadership
  

  Gershenson is a thought leader in the technology industry. He is a frequent speaker at industry conferences and has written extensively on product management and entrepreneurship.

Gershenson's entrepreneurial journey is an inspiration to other entrepreneurs. He has shown that it is possible to build and scale successful businesses by focusing on customers, products, and innovation.

4. Leadership

Michael David Gershenson is a recognized leader in the technology industry. He has over 20 years of experience in product management and product-led growth, and he is the founder and CEO of ProdPad, a leading PLS enablement platform.

Gershenson's leadership style is characterized by his focus on customer obsession, product excellence, and data-driven decision-making. He is a strong believer in building a culture of innovation and collaboration, and he is always looking for ways to improve the customer experience.

Under Gershenson's leadership, ProdPad has become one of the fastest-growing companies in the product management software market. ProdPad has been recognized for its innovative product and its commitment to customer success. In 2021, ProdPad was named a Leader in the G2 Crowd Grid Report for Product Management Software.

Gershenson is a sought-after speaker and thought leader on product management and product-led growth. He has spoken at major industry conferences such as SaaStr Annual, ProductCon, and Mind the Product. He is also a regular contributor to industry publications such as Product Management Today and The Product Manager.

Gershenson's leadership has had a significant impact on the technology industry. He has helped to shape the way that companies think about product management and product-led growth. He is a role model for other entrepreneurs and leaders in the tech industry.

5. Data-Driven

Michael David Gershenson is a data-driven leader who believes in using data to inform decision-making. He is a strong advocate for using data to track progress, measure success, and identify areas for improvement.

• Product Development
  

  Gershenson uses data to inform product development decisions. He tracks key metrics such as customer acquisition cost, customer lifetime value, and monthly recurring revenue to understand what is working and what is not. He also uses data to identify customer pain points and develop new features that address those needs.

• Marketing and Sales
  

  Gershenson uses data to drive marketing and sales efforts. He tracks key metrics such as website traffic, conversion rates, and sales pipeline to understand what is working and what is not. He also uses data to identify target customers and develop targeted marketing campaigns.

• Customer Success
  

  Gershenson uses data to improve customer success. He tracks key metrics such as customer satisfaction, customer churn rate, and customer lifetime value to understand what is working and what is not. He also uses data to identify at-risk customers and develop proactive customer success programs.

• Leadership
  

  Gershenson uses data to make informed leadership decisions. He tracks key metrics such as employee satisfaction, employee turnover, and financial performance to understand what is working and what is not. He also uses data to identify areas for improvement and develop new initiatives.

Gershenson's data-driven approach has been a key factor in his success as an entrepreneur and leader. He has used data to build successful products, grow his businesses, and improve the customer experience.

6. Author

Michael David Gershenson is a prolific author who has written extensively on product management and product-led growth. His writing is known for its clarity, insights, and practical advice.

Gershenson's book, "Product-Led Growth: How to Build a Product That Sells Itself," is a must-read for anyone interested in PLG. In the book, Gershenson provides a step-by-step guide to building and launching a successful PLG product.

In addition to his book, Gershenson has written numerous articles and blog posts on product management and PLG. His writing has been featured in leading industry publications such as Product Management Today, The Product Manager, and TechCrunch.

Gershenson's writing has had a significant impact on the field of product management. His work has helped to shape the way that companies think about product development and product-led growth.

Here are some of the key insights from Gershenson's writing:

• Customers are the key to success. Gershenson believes that companies should focus on building products that customers love. He advocates for a customer-centric approach to product development.
• Data is essential for making good decisions. Gershenson is a strong advocate for using data to inform product decisions. He believes that companies should track key metrics to understand what is working and what is not.
• Product-led growth is the future of software development. Gershenson believes that companies can achieve greater success by focusing on building products that drive growth through self-service adoption and expansion.

Gershenson's writing is a valuable resource for anyone interested in product management and product-led growth. His insights can help companies build better products and achieve greater success.

7. Speaker

Michael David Gershenson is a sought-after speaker and thought leader on product management and product-led growth. He has spoken at major industry conferences such as SaaStr Annual, ProductCon, and Mind the Product. He is also a regular contributor to industry publications such as Product Management Today and The Product Manager.

Gershenson's speaking engagements and thought leadership have helped to shape the way that companies think about product management and product-led growth. He is a strong advocate for customer-centric product development and data-driven decision-making.

Gershenson's insights have been instrumental in helping companies build better products and achieve greater success. He is a valuable resource for anyone interested in product management and product-led growth.

FAQs on Michael David Gershenson

This section provides answers to frequently asked questions about Michael David Gershenson, a leading expert in product management and product-led growth.

Question 1: What is Michael David Gershenson's background?

Michael David Gershenson has over 20 years of experience in the tech industry. He has held leadership roles at companies such as Google, Microsoft, and Amazon. He is also the founder and CEO of ProdPad, a leading product-led sales (PLS) enablement platform.

Question 2: What is Michael David Gershenson's expertise?

Michael David Gershenson is a leading expert in product management and product-led growth. He is a frequent speaker at industry conferences and has written extensively on these topics. He is also the author of the book "Product-Led Growth: How to Build a Product That Sells Itself."

Question 3: What are Michael David Gershenson's key insights on product management?

Michael David Gershenson believes that companies should focus on building products that customers love. He is a strong advocate for a customer-centric approach to product development. He also believes that data is essential for making good product decisions.

Question 4: What are Michael David Gershenson's key insights on product-led growth?

Michael David Gershenson believes that product-led growth is the future of software development. He believes that companies can achieve greater success by focusing on building products that drive growth through self-service adoption and expansion.

Question 5: Where can I learn more about Michael David Gershenson?

You can learn more about Michael David Gershenson by visiting his website, reading his book, or listening to his speeches on YouTube.

These are just a few of the frequently asked questions about Michael David Gershenson. For more information, please visit his website or contact him directly.

Michael David Gershenson is a valuable resource for anyone interested in product management and product-led growth. His insights can help companies build better products and achieve greater success.

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Michael David Gershenson's work has had a significant impact on the field of product management. His insights have helped companies build better products and achieve greater success. He is a thought leader and a valuable resource for anyone interested in product management and product-led growth.

Conclusion

Michael David Gershenson is a leading expert in product management and product-led growth. He is the founder and CEO of ProdPad, a leading PLS enablement platform. Gershenson has over 20 years of experience in the tech industry, having held leadership roles at companies such as Google, Microsoft, and Amazon.

Gershenson is a strong advocate for customer-centric product development and data-driven decision-making. He believes that companies can achieve greater success by focusing on building products that customers love and that drive growth through self-service adoption and expansion.

Gershenson's work has had a significant impact on the field of product management. His insights have helped companies build better products and achieve greater success. He is a thought leader and a valuable resource for anyone interested in product management and product-led growth.

As the tech industry continues to evolve, Gershenson's insights will continue to be valuable for companies that want to build successful products and achieve sustainable growth.